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Controlling and Assessment Indirect Spend – Case Study from Beverage Industry
(2014)
Over the past decades, companies’ interest in controlling indirect sourcing process has increased. New indirect procurement strategies developed for the companies are needed in order to manage their indirect costs. New ...
Managing consumer engagement in online brand communities
(2016)
The aim of the thesis is to enhance knowledge on managing consumer engagement in online brand communities (OBCs). The other areas of interest are clarifying the meaning of consumer engagement in the context of OBCs as well ...