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Social media as part of service design
(2018)
Social media has millions of users and every click or like tells little bit of their needs, hopes and desires. This information is customer knowledge and that can be used to create better services for the customers. How ...
Role of customer engagement in B2B online customer experience in travel industry
(2021)
Digitalization has affected the traditional customer experience as technology has provided new dimensions and created omni-channel customer experience. Customer experience is a large concept and developing it is a way for ...