Internationalization of Finnish cleantech SME to the German market
Matrosov, Alexander (2016)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe2016120830689
https://urn.fi/URN:NBN:fi-fe2016120830689
Tiivistelmä
This thesis’s main research agenda was to find out how Finnish cleantech SME should enter German market and to identify typical requirements of LED – projects in Germany. Finnish SMEs typical characteristics are scarce resources and low knowledge level about new market area. Companies tend to either find wrong partners or can’t compete with local products. Market entry decision should always be made based on exact data and through understanding market actors’ actions and trends.
LED market has very good prospects and opens lots of opportunities for multiple different stakeholders. Especially energy efficiency, smart lighting, and light quality are factors that are benefits of LED luminaires. LED luminaires are expected to be dominant luminaire technology by 2020, which means a lot of potential for growth and Germany will be one of the growth areas.
To overcome internationalization barriers analysis of German LED market was conducted and main competitors were identified by studying multiple websites of competitors and analysis of LED cases. By identification of typical process model in LED projects, internationalization plan for market entry was made and by better understanding the market trends and customer values, market entry decision can be made accordingly.
LED market has very good prospects and opens lots of opportunities for multiple different stakeholders. Especially energy efficiency, smart lighting, and light quality are factors that are benefits of LED luminaires. LED luminaires are expected to be dominant luminaire technology by 2020, which means a lot of potential for growth and Germany will be one of the growth areas.
To overcome internationalization barriers analysis of German LED market was conducted and main competitors were identified by studying multiple websites of competitors and analysis of LED cases. By identification of typical process model in LED projects, internationalization plan for market entry was made and by better understanding the market trends and customer values, market entry decision can be made accordingly.