Selaus koulutusohjelman mukaan kokoelmassa LUTPubSchool of Business and Management, Kauppatieteet
Aineistot 1-20 / 3385
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2020-luvun koettujen kriisien vaikutukset keskisuuriin rakennusalan yhtiöihin Suomessa
(2025)2020-luvulla koetut kriisit ovat vaikuttaneet merkittävästi kaikkien elämään ja yritysten toimintaan. Covid-19-pandemia, Ukrainan sota ja nollakorkojakson päättyminen ovat luoneet epävarmuutta toimialasta riippumatta. ... -
20–30-vuotiaiden kuluttajien suhtautuminen vaikuttajamarkkinoinnin kaupallisuuteen
(2025)Vaikuttajamarkkinointi on yleistynyt markkinoinnin keinona merkittävästi lähivuosina. Tämän kandidaatintutkielman tavoitteena on tuottaa lisää tietoa 20—30-vuotiaiden kuluttajien asenteista kaupallisesta vaikuttajamarkkinoinnista, ... -
3D- apartment models as sales materials : How to acquire better sales results with pedagogical methods : a case study of Zoan
(2020)This thesis studies the use of 3D apartment models as sales material produced by Zoan through the application of three pedagogical methods as well as the traditional sales funnel. The objective of the study is to discover ... -
4PL service’s value potential in healthcare supply chain : a case study for a Finnish medical technology company
(2018)Many companies are facing challenges with keeping up their service performance level while at the same time maintaining their supply chain management cost effective. This challenge was also noticed in the Finnish medical ... -
A business ecosystem approach for creating sustainability-oriented system change
(2018)This thesis explores the topic of how to create system change in order to achieve relevant sustainable impact by integrating theories on system change, sustainability, sustainability- oriented innovation and business ... -
A case study : marketing automation in digital multi-channel customer experience management
(2020)Customer experience management is a prominent trend in managing customer relationships and communications. A large share of companies is not yet harnessing the full potential of marketing automation. Scientific research ... -
A case study of customer knowledge management in electronic business
(2019)The purpose of this bachelor’s thesis is to explain how an organization can manage customer knowledge in electronic business. The intention is to build a framework for CKM by investigating the key processes and their ... -
A case study of how to optimize key account performance through value creation in a global high-technology company
(2025)This qualitative case study provides insights into optimizing KA performance within the global B2B high-tech sector by focusing on value creation in a case study company context. Although KAM has been recognized as a sales ... -
A comparative analysis of EUDR preparedness in Finnish and Swedish forest sector companies
(2026)This study examines how leading Finnish and Swedish forest sector companies communicate preparedness for the European Union Deforestation Regulation (EUDR) and how due diligence practices are described before the application ... -
A comparative analysis of monetary policy and stock index returns during the COVID-19 pandemic : case of OMX Helsinki 25 and OMX Stockholm 30
(2026)This thesis examines and compares the effects of monetary policy on the returns of the OMX Helsinki 25 and the OMX Stockholm 30 during the early stages of the COVID-19 pandemic in 2020, with a focus on the measures taken ... -
A comparative analysis of the market and book performance of two Finnish meat sector companies
(2019)Even though Atria and HKScan account for 90 per cent of the meat sourcing in Finland, there is a limited number of previous comparative studies on these two companies. The purpose of this study is to conduct a comparative ... -
A comparative assessment of fuzzy set-theoretic rule validation : analyzing fs/QCA software procedures and the modified consistency and coverage measures : evidence from ESG-stock return relations and online shopping behavior configurations
(2025)This thesis investigates the robustness of fuzzy-set Qualitative Comparative Analysis (fsQCA) by comparing traditional rule validation in Ragin’s fs/QCA software with the modified fuzzy validation measures proposed by ... -
A comparison of foreign exchange hedging strategies : a simulation-based approach evaluating risk reduction and cost efficiency from 2000-2024
(2026)This thesis evaluates the performance and effectiveness of various hedging strategies in mitigating foreign exchange (FX) risk. The study is conducted from the perspective of a hypothetical European firm that receives fixed ... -
A connected future : the influence of the Internet of Things on business models and their innovation
Acta Universitatis Lappeenrantaensis (Lappeenranta-Lahti University of Technology LUT, 25.11.2022)This dissertation investigates the impact of the Internet of Things (IoT) on the adaptation of existing business models (BM) also referred to business model innovation (BMI) and the development of new BMs, to improve the ... -
A contextual team-based incentive system : a case study of child welfare residential care units
(2026)This bachelor’s thesis examines how unit managers in Finnish child welfare residential care units seek to achieve the goals of a monetary team-based incentive system. The study was conducted in collaboration with a private ... -
A cross-country comparative study on the role of attitudes of entrepreneurs influencing the likeliness of a firm to internationalise
(2022)This qualitative study, conducted as semi-structured interviews, studies the entrepreneur attitudes and their impact on internationalisation ambitions. The thesis investigates two main research questions. The first one is: ... -
A dynamic asset allocation strategy integrating long short-term memory (LSTM) with the Black-Litterman model
(2025)This thesis presents a novel approach to developing a dynamic asset allocation strategy by integrating long short-term memory (LSTM) deep neural networks with the Black-Litterman model. The methodology involves forecasting ... -
A Finnish SaaS company adapting to the change in marketing data
(2024)The collection, storage, and use of customer data in marketing have become more challenging due to stricter regulations. This master's thesis examines how a Finnish B2B SaaS company adapts to changes in marketing data, ... -
A forecast comparison of volatility models : Evidence from Nordic equity markets
(2019)The purpose of this thesis is to compare the accuracy of various volatility forecasting models in Nordic equity markets. To enable this, daily price data of five Nordic benchmark equity indices (OMXS30, OMXH25, OMXC20, ... -
A fuzzy set qualitative comparative analysis of ERP rollouts : deciphering critical success factors from lessons learned in multiple Valmet locations
(2024)The enterprise resource planning (ERP) development program at a Finnish company is the main subject of this thesis, which looks at crucial success factors and difficulties in the deployment of ERP systems. Using a fuzzy ...
