Selaus avainsanan mukaan kokoelmassa LUTPub
Aineistot 1-20 / 55
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Agile Onboarding Process for External Partners in B2B SaaS Industry
(2023)In the field of SaaS, companies often concentrate on their core competencies and outsource other tasks to external partners. The thesis aims to delineate a successful approach to designing and implementing an agile onboarding ... -
Asiakasarvon luominen B2B-asiakkaille ICT-toimialan yrityksessä
(2020)Tämän kandidaatintutkielman tarkoituksena on selvittää, kuinka ICT-toimialan yrityksessä luodaan asiakasarvoa B2B-asiakkaille. Tutkimuskysymystä tarkennetaan tutkielman teoreettisen viitekehyksen perusteella luoduilla ... -
B2B Customer journeys at the age of digitalization : Multiple case study in the software industry
(2019)The goal of this study is to develop a deeper understanding of customer journeys in a B2B context. The current literature on the phenomenon focuses mainly on B2C context, and there is an obvious research gap regarding B2B ... -
B2B customer journeys when purchasing complex solutions : multiple case study in IT-industry
(2021)This study seeks to develop an understanding on B2B customer journeys in a complex B2B environment. The current literature has a clear research gap in B2B customer journeys as the research of customer journeys focuses ... -
B2B-palveluprosessin analyysi ja myyntikohtaamisen kehityskohteet uusasiakashankinnassa
(2016)Tämän opinnäytetyön tavoitteena on selvittää tekijöitä, jotka vaikuttavat myyntikohtaamisen onnistumiseen potentiaalisten yritysasiakkaiden keskuudessa. Käytännön ratkaisuihin pääsemiseksi opinnäytetyössä tarkastellaan ... -
B2B-yrityksen brändin kehittäminen : case Evision Oy
(2022)Tämän kandidaatin tutkielman tarkoitus on kuvailla brändin kehittämiseen liittyvää termistöä sekä tutkia brändin kehittämistä B2B-markkinoilla. Tutkielman teoriatausta perustuu brändin kehittämisen termistöön ja määritelmiin. ... -
Case yritys X : B2B asiakaskokemuksen muodostuminen ja kehitysmahdollisuudet
(2023)Tämä tutkielma keskittyy selvittämään asiakaskokemuksen muodostumista ja siihen vaikuttavia tekijöitä B2B-kontekstissa. Työssä tarkastellaan osaa toimeksiantajayrityksen X yhden liiketoiminta-alueen asiakkaita ja heille ... -
Creating Brand Awareness for a B2B Professional Services Subsidiary
(2007)Tutkielman tavoitteet: Tutkielman tavoitteena oli selvittää miten branditunnettuutta voidaan kasvattaa yritysasiantuntijapalveluiden markkinoilla toimivassa tytäryhtiössä yleensä, ja erityisesti case yrityksessä. Vaikka ... -
Creating brand awareness through automated email nurturing in campaigns in B2B context
(2016)The aim of this qualitative study is to find out how marketing automation systems can be used in improving a company's brand recognition in a B2B customer environment. This study will particularly focus on whether or not ... -
Customer involvement in new service development
(2016)This case study aims at filling the research gap in the literature, by researching how customers experience customer involvement in new service development, in addition to giving insight on what are the organisational ... -
Customer knowledge processing in maintenance business: case study
(2014)The purpose of the study is to examine and increase knowledge on customer knowledge processing in B2B context from sales perspective. Further objectives include identifying possible inhibiting and enabling factors in each ... -
Customer relationship management through life cycle analysis, case professional service firm in B2B market
(2011)The objective of this master’s thesis was to study how customer relationships should be assessed and categorized in order to support customer relationship management (CRM) in the context of business-to-business (B2B) and ... -
Customer-driven service product development
(2015)This thesis studies customer-driven service product development and how to manage customer involvement in the service product development process. The theory part of this thesis is a literature review of the prior studies ... -
Developing a product-service system business model for a cleantech innovation
(2021)The conservation of the marine ecosystem is propelling the growth of the ballast water treatment system (BWTS) market. Therefore, BWTS manufacturers need to know which business model will lead to profitable participation ... -
Developing business-to-business customer relationship management : case company X
(2018)The purpose of this thesis is to examine how to develop business-to-business customer relationship management, with specific focus on strategic and collaborative perspectives. By identifying the best practices, the goal ... -
Digitaaliset asiakaspolut lentorahdissa
(2021)Digitalisaatio on muuttanut kuluttajien ostokäyttäytymistä ja saman muutoksen on nähty heijastuneen myös yritysten väliseen kaupantekoon (B2B). Asiakaspolkuja on kuitenkin tutkittu aiemmin lähinnä kuluttajanäkökulmasta ... -
Digital B2B customer journeys in SMCG industry
(2021)Digitalization has changed the consumer buying behaviour and this same change has been seen to reflect to business-to-business (B2B) buying as well. Customer journeys and experiences have been mainly studied in ... -
Distribution of Smart Solutions for External Lighting in Switzerland - Case C2 Smartlight Ltd.
(2016)Establishing of export operations is the key to the competitiveness for all producing companies in high-tech industry. Distribution partnerships between exporting producer and local distributors of relevant foreign market ... -
E-commerce and its impact on customer behavior in B2B market
(2020)This bachelor’s thesis has a purpose to explain and clarify how the e-commerce impacts customers behavior in B2B market. To achieve this, an investigation of e-commerce compared to traditional ways of making business will ... -
Employee advocacy in social media : employees’ point of view in Finnish B2B organizations
(2020)The aim of this study is to understand what employees are talking about their work and employer in their personal social media channels. The study aims to highlight the importance for companies to be aware what is said ...