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The risks in social media marketing from the Finnish sports clubs’ point of view
(2020)
This bachelor's thesis studies the risks created by the growth and of social media and risks in general in social media marketing and the research is made from the Finnish sports club's point of view. The aim is to study ...
Communicating destination brands through social media influencers : implementing influencer marketing for destinations
(2020)
Destination management organizations (DMOs) have recognized the power of social media as a channel to communicate their destination brands and the effectiveness of influencer marketing to support their marketing strategies. ...
Sosiaalisen median vihreän markkinointiviestinnän vaikutus kuluttajan brändimielikuvaan sisustustekstiilialalla
(2020)
Tämän kandidaatintutkielman tarkoituksena on tarkastella sosiaalisen median vihreän markkinointiviestinnän vaikutusta kuluttajan brändimielikuvaan sisustustekstiilialalla. Tutkielmassa tutkitaan myös sitä, millainen ...
Employee advocacy in social media : employees’ point of view in Finnish B2B organizations
(2020)
The aim of this study is to understand what employees are talking about their work and employer in their personal social media channels. The study aims to highlight the importance for companies to be aware what is said ...
Execution of influencer marketing campaigns on social media
(2020)
This qualitative explorative study was conducted to investigate how businesses can optimize working with influencer. The topic of influencer marketing has been receiving increasing academic attention, however studies have ...
Utilization of social media marketing communications of football clubs
(2020)
This master’s thesis handles social media marketing communications of football clubs. Objective of this study is to describe social media marketing communications of football clubs. Case-study was selected as the approach ...
The attitudinal and behavioral consequences of engagement to Instagram : the role of trust and perceived privacy
(2020)
When it comes to customer engagement, privacy concerns and trust, the prior literature focuses mostly on the brand context, and little to no research can be found from the perspective of the social media platforms. The ...
Visual brand communication and user engagement on Instagram
(2020)
The aim of this study is to find out what kind of visual brand communication evokes higher engagement of Instagram users and why? This is because, an upsurge of new information and communication technologies has influenced ...
Markkinointiviestintä Facebookin kautta suomalaisessa golf-yhtiössä
(2020)
Tutkimuksen tavoitteena on selvittää, millaista markkinointiviestintää suomalaisen golf-yhtiön tulisi Facebookin kautta toteuttaa, jotta se tukisi yhtiön strategisia tavoitteita ja mahdollistaisi kannattavan liiketoiminnan. ...
The impact of influencer marketing on the consumer's purchasing decision
(2020)
Influencer marketing has grown in popularity due to Social Media. Consumers constantly come across influencers as well as their content through different channels. The purpose of this bachelor's thesis is to understand the ...