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The interaction and impact of intellectual capital assets and knowledge management practices on organizational performance
(2016)
The purpose of this study is to understand the interaction of intellectual capital assets and knowledge management practices and their impact on organizational performance. Organizational performance is approached from a ...
Psykologinen omistajuus osana asiakasarvon ja asiakaskokemuksen rakentamista sosiaalisen median yhteisössä
(2016)
Tutkielman tarkoituksena on kehittää, psykologisen omistajuuden tieteellistä kirjallisuutta käyttäen, työkaluja, jotka edistävät sosiaalisen median yhteisön vuorovaikutusta sekä yhteisössä koettua asiakasarvoa ja ...
The roles and tasks of salespeople in Software-as-a-Service company's value-based sales process
(2016)
Recent research in relationships marketing and sales and sales management emphasizes companies’ ability to create customer value as a core of all business-to-business relationships. The role of individual salespeople in ...
Creating and measuring customer value in digital businesses
(2016)
Most economic transactions nowadays are due to the effective exchange of information in which digital resources play a huge role. New actors are coming into existence all the time, so organizations are facing difficulties ...
Customer value creation in property development: Enhancing customer perceived value in pre-construction property development process
(2016)
Customer perceived value is a basis for all business, and recognizing customer value sources is crucial for supplier’s success. Still, existing research of customer value components in B2B business is limited. This is ...
Selling customer value in B2B markets - Case KONE JumpLift
(2016)
Skepticism of promised value-added is forcing suppliers to provide tangible evidence of the value they can deliver for the customers in industrial markets. Despite this, quantifying customer benefits is being thought as ...