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The Utilization of Chinese Social Media in Internationalization into China: Perspective of a Western Company
(2015)
The purpose of this qualitative research is to analyze western-based companies’ social media usage in internationalization into China and to identify social media presence’ impact on the internationalization process. ...
Motivations behind clicking the share-button
(2015)
The main objective of this study is to examine the motivations behind sharing information and other content in social media. The goal was also to research how social media has changed information sharing behavior online. ...