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Commercialization strategies for a university research project : putting theory into practice
(2021)
Academic entrepreneurship is the collection of activities that lead to the commercialization of technology developed at a university. In addition to the global challenges of new venture formation, academic entrepreneurs ...
Customer-driven decision support system for new product development : a case study on a novel handheld radiation detector
(2023)
A crucial problem in new product development (NPD) is that companies either end up developing products that are undesirable by the customer, or develop products that do satisfy customer preferences, but the value is not ...