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Digitaaliset asiakaspolut lentorahdissa
(2021)
Digitalisaatio on muuttanut kuluttajien ostokäyttäytymistä ja saman muutoksen on nähty heijastuneen myös yritysten väliseen kaupantekoon (B2B). Asiakaspolkuja on kuitenkin tutkittu aiemmin lähinnä kuluttajanäkökulmasta ...
The differences in integrated marketing communication regarding internal combustion engine cars and ecological cars in Finland
(2022)
The purpose of this Bachelor’s thesis is to examine, how the integrated marketing communication differs between ecological cars and internal combustion engine cars in Finland. The research is executed as a qualitative ...
The effect of ownership concentration on innovation and performance : evidence from the Nordic ICT sector
(2022)
The relationship between varying categorisations of ownership structures and financial performance has been a widely researched topic in academic economic literature over the past century. Secondly, innovation is a key ...