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Developing business-to-business customer relationship management : case company X
The purpose of this thesis is to examine how to develop business-to-business customer relationship management, with specific focus on strategic and collaborative perspectives. By identifying the best practices, the goal ...
Identifying the underlying nature of digital technologies in value creation : Big data analytics
Industry 4.0 has created an abatis for the emerge of new digital technologies that especially consider manufacturing organizations. At the same time, it has created renewal requirements for organization’s value and supply ...