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CSR-Driven Entrepreneurial Internationalization: Evidence of Firm-Specific Advantages in International Performance of SMEs
(Springer, Cham, 2018-03-29)
This study examines an emerging yet somewhat neglected theme in international and global marketing literature, namely the role of corporate social responsibility (CSR) and market-sensing capability in international ...
The rise and fall of an international new venture: The case of an online medical tourism platform
(Palgrave Pivot, Cham, 2018-09-12)
Thomas moves to Colombia. He teams up with Daniel to create an Internet platform on which hospitals, clinics, and doctors from Colombia can offer their services to patients from the US. The promotion of medical tourism is ...