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Professionals' role in building organization's brand equity
(2018)
The aim of the thesis is to study how professionals’ involvement in marketing processes enhances organization's brand equity. Additionally, the research examines in what types of marketing activities professionals are ...
The influence of trust on customer experience in B2B customer relationships
(2018)
Customer experience is noticed to function as a means of success in today’s business markets. It has been suggested that trust can play a vital role in customer experience but there is a notable absence of academic research ...
Are sustainable leaders different? – A comparison between Dutch B Corps, ISO 14001 certified firms and other firms
(2018)
Sustainability has become a hot topic in society and daily life. Social businesses arise while established firms put efforts into becoming greener and taking better care of their social responsibilities. This research ...
Situation status between descriptive and predictive analytics in decision making
(2018)
Statistical mathematics has received new hype words, like machine learning, advanced analytics and predictive analytics. Descriptive analytics has decades been in help and support of decision making in business environment. ...
The effects of packaging characteristics on consumer perception about liquid soaps in Ghana
(2018)
The main objective of the research was to establish the characteristics of packaging that influences consumers’ perception concerning liquid soap. The characteristics of packaging that were researched upon were categorised ...
Music festival sponsorship as a tool for customer brand engagement
(2018)
The purpose of this study was to examine how companies are utilising music festival sponsorship in order to create customer brand engagement. This study was implemented as qualitative research following deductive reasoning. ...
Ostajan luottamuksen merkitys liikesuhteissa
(2018)
Tämä tutkimus tarkastelee luottamuksen arvoa liikesuhteissa, luottamuksen muutoksia ja loppumista ostajan ja yksittäisen myyjän sekä myyjäyrityksen välillä. Tavoitteena on selvittää, mitkä tekijät vaikuttavat luottamuksen ...
Evaluating social media marketing between B2B and B2C : the case of OP Kevytyrittäjä
(2018)
The revolution of social media has significantly influenced marketing and the communication landscape in general. Although a hot topic in academic literature, some research gaps regarding social media marketing (SMM) still ...
Curriculum development of SCM master’s degree program in Turkey
(2018)
The purpose of this research aims to demonstrate how to develop SCM master’s degree program in Turkey. The SCM and logistics master’s degree programs through chosen case universities which are Atilim University in Turkey ...
Towards performance-based contracting in service triads
(2018)
This thesis focuses on identifying actor perceptions, expectations, barriers and goals of performance-based contracting, thus aiming to answer how performance-based contracting can be effectively introduced in service ...