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Driving factors behind crowdfunding growth from both investors and entrepreneurs perspective
(2017)
This paper is a Master’s thesis study and it aims to find the driving factors behind the participation in crowdfunding activities from both investors and entrepreneurs point of views. This research paper solely focuses on ...
Formation of the Employer Brand Image
(2016)
The purpose of this study was to explore the employer brand image and its formation of a Finnish (yet international) service company in B2B sector. In the research qualitative case study method was used to explore the most ...
Why to invest more in women's football for your brand and your business?
(2015)
The aim of this master’s thesis is to study the role of sponsorship in the business value of companies and clubs. In order to achieve this goal, the French women’s football context is studied. The main research question ...
Creating Value for Corporate Sustainability: Stakeholder Engagement
(2015)
The thesis aims to build a coherent view and understanding of stakeholder engagement’s contribution to corporate sustainability value creation. Theory suggests that corporate sustainability relies on sustainable relationships ...
Big Data, tietopääoma ja organisaation suorituskyky
(2016)
Tutkimus käsittelee Big Datan, tietopääoman ja organisaation suorituskyvyn välisiä yhteyksiä. Tavoitteena on selvittää Big Datan vaikutuksia tietopääomaan ja kokonaissuorituskykyyn sekä tietopääoman yhteyttä suorituskykyyn. ...
Digitalization of regional media: The changing demands for customer value propositions
(2017)
The purpose of this thesis is to explore how digitalization shapes customer value in regional media and challenges the customer value propositions. More precisely, this study aims to increase the understanding of which ...
Role of internal marketing practices in the development of customer service culture
(2017)
This study contributes to the literature of internal marketing and customer service culture. The study aims to understand the impact of internal marketing practices on the development of customer service culture. The ...
Sustainable sourcing in global supply network: assessment of geographic challenges and management methods Case: Stora Enso
(2016)
The purpose of this work was to describe and compare sourcing practices and challenges in different geographies, to discuss possible options to advance sustainability of global sourcing, and to provide examples to answer ...
Performance of value and momentum strategies in the Swedish stock market
(2016)
This thesis investigates the performance of value and momentum strategies in the Swedish stock market during the 2000-2015 sample period. In addition the performance of some value and value-momentum combination is examined. ...
Talent management : tapaustutkimus myyntiorganisaation strategisesta potentiaalin johtamisesta
(2018)
Talent management, josta tässä tutkielmassa käytetään termiä potentiaalin johtaminen, on noussut 2010-luvulla kasvuvaiheessa olevaksi tutkimusilmiöksi. Alati kiihtyvä toimintaympäristön muutostahti pakottaa organisaatiot ...