Hae LUTPubista
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Eettiset arvoehdotelmat B2C-markkinoilla
(2018)
Eettisyys on ajankohtainen aihe. Kuluttajien tietoisuus vastuullisesta lisääntyy kaiken aikaa. Siksi myös asiakkaiden kysyntä eettisesti toimiville yrityksille kasvaa. Tässä työssä tavoitteena on selvittää, miten eettisyys ...
Consumer value formation analysis in mobility services market
(2018)
After new, sharing economy -based business models have landed on Finnish transportation market, car insurance and finance companies have started to feel threatened. The amount of sold car insurance & finance services might ...
The impact of customer value and technological options on service innovation strategies in knowledge-intensive business services
(2018)
In academia service innovation has gathered very contradicting viewpoints and still service innovation is loosely defined as a concept. Yet, many modern knowledge-intensive business service companies are seeking competitive ...