Selaus nimekkeen mukaan kokoelmassa Diplomityöt ja Pro gradu -tutkielmat
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Customer journey analysis : Determining which touchpoints have the largest effect on customer decisions in FMCG
(2019)Companies operating within the FMCG industry are always battling for the consumers’ attention, even harder than ever before with the use of social media today. It is important for companies to know their consumers’ customer ... -
Customer journey analysis between locking industry company and resale channel
(2020)The aim of this thesis is to study customer journey in a new setting by replacing the customer of the service provider with a retail channel of the service provider. Commission company of this thesis operates in locking ... -
Customer knowledge as a source of competitive advantage in B2C markets
(2020)This master's thesis aims to define the characteristics of customer knowledge management in B2C markets and understand if customer knowledge can be a strategic asset for companies as a source of competitive advantage. The ... -
Customer knowledge processing in maintenance business: case study
(2014)The purpose of the study is to examine and increase knowledge on customer knowledge processing in B2B context from sales perspective. Further objectives include identifying possible inhibiting and enabling factors in each ... -
Customer Knowledge Transfer in MNCs
(2015)The purpose of this Master’s thesis was to study customer knowledge transfer processes in multinational corporations (MNCs). The main objective was to examine how customer knowledge is transferred in MNCs and what kind of ... -
Customer lead-times: Case polyethylene board
(2016)In this research we look into the conducting company’s customer order lead- times. The company is facing challenges with increased number and volume of orders and is therefore forced to utilize outsourced coating places ... -
Customer loyalty in DIY retailing in Russia: Innovative approaches for improving customer retention through technology
(2012)Customer satisfaction has been widely studied concept due to its importance on business performance. Customer satisfaction should ideally lead to customer loyalty and have a positive effect on business profitability and ... -
Customer Need Assessment for Differentiation in Building Information Modeling
(2015)Building Information Modeling – BIM is widely spreading in the Architecture, Engineering, and Construction (AEC) industries. Manufacturers of building elements are also starting to provide more and more objects of their ... -
Customer needs analysis in the commercialization of LWLC Electrical Drives
(2017)A product’s responsiveness to customer needs is one of the key success factors in new product development. The purpose of this thesis study is to identify the most relevant customer needs related to an innovative technology ... -
Customer needs in innovation and R&D strategy development
(2016)Tutkimuksen kohteena oleva yritys avasi innovaatiokeskuksen 2015 vuoden loppupuolella. Tutkimuksen tavoite on tutkia keinoja löytää asiakastarpeita innovaatiokeskuksessa sekä selvittää, kuinka asiakastarpeet sisällytetään ... -
Customer orientation of sales personnel: Implications for service quality
(2014)Prior customer orientation research has concentrated mainly on studying the economical potential of customer orientation to companies. Service quality research instead has concentrated on emphasizing the evaluation of ... -
Customer perceived value of the intelligent equipment management solution in construction industry
(2017)During past decades, the customer perceived value has been widely examined. Nevertheless, customer perceived value in the context of construction industry has barely examined among academics. Therefore, the aim of the ... -
Customer perspective on environmental programs in hotels: The comparative case study of Finnish & Russian customers
(2018)Rapid development of tourism worldwide has driven the implementation of environmental programs by tourist accommodation businesses. The environmental program is not only the way to protect the environment but to develop ... -
Customer profitability analysis in telecommunications industry
(2018)The goal of this study is to research how B2B customer profitability could be measured at a customer level in a telecommunications company and to explore the possibilities and challenges related to it in practice. Also, ... -
Customer profitability measurement in a not-for-profit organization
(2013)The objective of this study was to find out the factors that affect customer profitability in the not-for-profit case company. The customer profitability was examined in two different segments of the customer base. The ... -
Customer References as Marketing Practice in Company Web sites - Content and Discourse Analysis
(2006)Työn tarkoituksena oli tutkia sisältö- ja diskurssianalyysin avulla kuinka yritykset viestivät asiakasreferenssejä verkkosivuillaan. Työssä keskityttiin tutkimaan yritysten referenssikuvausten teemoja ja diskursseja, sekä ... -
Customer relationship management and central bank payment system services
(2003)Tutkimuksen tavoitteena on selvittää, miten kirjallisuudessa kuvattua asiakkuuden hallintaa voitaisiin soveltaa keskuspankin maksuliikepalveluissa. Tarkasteltavana ovat yleiset toimintatavat, sekä asiakkuuden hallintaa ... -
Customer relationship building through digital marketing tools : online language schools
(2020)The purpose of this study is to examine the customer relationship building process through digital marketing tools in the context of online language schools and to provide a framework which explains how online language ... -
Customer relationship management through life cycle analysis, case professional service firm in B2B market
(2011)The objective of this master’s thesis was to study how customer relationships should be assessed and categorized in order to support customer relationship management (CRM) in the context of business-to-business (B2B) and ... -
Customer Research on a Group of European Book Publishers: Trends, Modes of Operation and Decision-Making Processes
(2004)Työn päätarkoitus oli tuottaa Stora Enson käyttöön tietoa kirjakustantajista, yhdestä yrityksen asiakassegmentistä. Yritys oli kiinnostunut useista asioista, jotka koskivat asiakkaita ja heidän mielipiteitään. Tarkoitus ...
