Selaus nimekkeen mukaan kokoelmassa Diplomityöt ja Pro gradu -tutkielmat
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Customer needs analysis in the commercialization of LWLC Electrical Drives
(2017)A product’s responsiveness to customer needs is one of the key success factors in new product development. The purpose of this thesis study is to identify the most relevant customer needs related to an innovative technology ... -
Customer needs in innovation and R&D strategy development
(2016)Tutkimuksen kohteena oleva yritys avasi innovaatiokeskuksen 2015 vuoden loppupuolella. Tutkimuksen tavoite on tutkia keinoja löytää asiakastarpeita innovaatiokeskuksessa sekä selvittää, kuinka asiakastarpeet sisällytetään ... -
Customer orientation of sales personnel: Implications for service quality
(2014)Prior customer orientation research has concentrated mainly on studying the economical potential of customer orientation to companies. Service quality research instead has concentrated on emphasizing the evaluation of ... -
Customer perceived value of the intelligent equipment management solution in construction industry
(2017)During past decades, the customer perceived value has been widely examined. Nevertheless, customer perceived value in the context of construction industry has barely examined among academics. Therefore, the aim of the ... -
Customer perspective on environmental programs in hotels: The comparative case study of Finnish & Russian customers
(2018)Rapid development of tourism worldwide has driven the implementation of environmental programs by tourist accommodation businesses. The environmental program is not only the way to protect the environment but to develop ... -
Customer profitability analysis in telecommunications industry
(2018)The goal of this study is to research how B2B customer profitability could be measured at a customer level in a telecommunications company and to explore the possibilities and challenges related to it in practice. Also, ... -
Customer profitability measurement in a not-for-profit organization
(2013)The objective of this study was to find out the factors that affect customer profitability in the not-for-profit case company. The customer profitability was examined in two different segments of the customer base. The ... -
Customer References as Marketing Practice in Company Web sites - Content and Discourse Analysis
(2006)Työn tarkoituksena oli tutkia sisältö- ja diskurssianalyysin avulla kuinka yritykset viestivät asiakasreferenssejä verkkosivuillaan. Työssä keskityttiin tutkimaan yritysten referenssikuvausten teemoja ja diskursseja, sekä ... -
Customer relationship management and central bank payment system services
(2003)Tutkimuksen tavoitteena on selvittää, miten kirjallisuudessa kuvattua asiakkuuden hallintaa voitaisiin soveltaa keskuspankin maksuliikepalveluissa. Tarkasteltavana ovat yleiset toimintatavat, sekä asiakkuuden hallintaa ... -
Customer relationship building through digital marketing tools : online language schools
(2020)The purpose of this study is to examine the customer relationship building process through digital marketing tools in the context of online language schools and to provide a framework which explains how online language ... -
Customer relationship management through life cycle analysis, case professional service firm in B2B market
(2011)The objective of this master’s thesis was to study how customer relationships should be assessed and categorized in order to support customer relationship management (CRM) in the context of business-to-business (B2B) and ... -
Customer Research on a Group of European Book Publishers: Trends, Modes of Operation and Decision-Making Processes
(2004)Työn päätarkoitus oli tuottaa Stora Enson käyttöön tietoa kirjakustantajista, yhdestä yrityksen asiakassegmentistä. Yritys oli kiinnostunut useista asioista, jotka koskivat asiakkaita ja heidän mielipiteitään. Tarkoitus ... -
Customer satisfaction data utilization: identifying value drivers and information use practices
(2012)The objective of this master’s thesis was twofold: first to examine the concept of customer value and its drivers and second to identify information use practices. The first part of the study represents explorative ... -
Customer segmentation based on demand profiling
(2021)In the context of supply chain strategies, it is commonly stated that a one-size-fits-all supply chain is not enough in modern markets. The different customer requirements as well as the inherent characteristics of products ... -
Customer Segmentation in Industrial Markets - CASE: Labelstock Company
(2013)The aim of this thesis is to study segmentation in industrial markets and develop a segmenting method proposal and criteria case study for a labelstock manufacturing company. An industrial company is facing many different ... -
Customer side value co-creation in robotic process automation
(2020)The purpose of this thesis is to examine the customer side value co-creation in the context of robotic process automation (RPA). Robotic process automation is a method to automate repetitive virtual work performed by humans. ... -
Customer value created through procurement analytics tool
(2020)Understanding the value of a product or service is vital in order to make justifiable investment decisions. This is very important in the software industry, where big share of the total impact consists of indirect and ... -
Customer value creation in aftersales services: Case Dredgers
(2016)Understanding customer value creation has received a lot of academic interest in the recent years and it is a source for competitive advantage in competitive business markets. The objective of this study was to identify ... -
Customer Value Creation in Born Global Companies
(2016)The purpose of this master's thesis is to study customer value creation in born global companies. The main objective is to identify the types of value enabling customer value creation in born global companies, and to ... -
Customer value creation in property development: Enhancing customer perceived value in pre-construction property development process
(2016)Customer perceived value is a basis for all business, and recognizing customer value sources is crucial for supplier’s success. Still, existing research of customer value components in B2B business is limited. This is ...
