Selaus tekijän mukaan kokoelmassa "Gaona León, Juan Manuel"Diplomityöt ja Pro gradu -tutkielmat

Aineistot 1-1 / 1

    • Value Proposition Enhancement in Retailers of the HVAC Industry 

      Gaona León, Juan Manuel (2013)
      This case study explored value proposition and relationship marketing de-terminants in the HVAC (Heating, Ventilation and Air Conditioning) indus-try. Concretely, the case involved Purmo, a prominent brand and market leader ...