Selaus tekijän mukaan kokoelmassa "Värri, Jussi"Diplomityöt ja Pro gradu -tutkielmat
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Resources and capabilities approach to online strategy – Multiple-case study of Finnish magazines' online services
Värri, Jussi (2010)Most Finnish periodical magazines have a website, often an online service. The objective of this thesis is to understand the magazines’ resources and capabilities and match them with online strategies’ goals and objectives. ...