Selaus tekijän mukaan kokoelmassa "Vachaud, Alix"Diplomityöt ja Pro gradu -tutkielmat
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To what extent sponsorship can impact the marketing strategy of an insurance company in France? : the impact of promotional tools on the marketing strategy of an insurance company
Vachaud, Alix (2019)The purpose of this paper is to study the impact of sponsorship on the marketing strategy of an insurance company. Moreover, the overall goal is to determine if sponsorship could become an alternative to traditional marketing ...