Selaus koulutusohjelman mukaan kokoelmassa Diplomityöt ja Pro gradu -tutkielmatSchool of Business and Management, Kauppatieteet
Aineistot 1-20 / 1709
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3D- apartment models as sales materials : How to acquire better sales results with pedagogical methods : a case study of Zoan
(2020)This thesis studies the use of 3D apartment models as sales material produced by Zoan through the application of three pedagogical methods as well as the traditional sales funnel. The objective of the study is to discover ... -
4PL service’s value potential in healthcare supply chain : a case study for a Finnish medical technology company
(2018)Many companies are facing challenges with keeping up their service performance level while at the same time maintaining their supply chain management cost effective. This challenge was also noticed in the Finnish medical ... -
A business ecosystem approach for creating sustainability-oriented system change
(2018)This thesis explores the topic of how to create system change in order to achieve relevant sustainable impact by integrating theories on system change, sustainability, sustainability- oriented innovation and business ... -
A case study : marketing automation in digital multi-channel customer experience management
(2020)Customer experience management is a prominent trend in managing customer relationships and communications. A large share of companies is not yet harnessing the full potential of marketing automation. Scientific research ... -
A comparative analysis of the market and book performance of two Finnish meat sector companies
(2019)Even though Atria and HKScan account for 90 per cent of the meat sourcing in Finland, there is a limited number of previous comparative studies on these two companies. The purpose of this study is to conduct a comparative ... -
A cross-country comparative study on the role of attitudes of entrepreneurs influencing the likeliness of a firm to internationalise
(2022)This qualitative study, conducted as semi-structured interviews, studies the entrepreneur attitudes and their impact on internationalisation ambitions. The thesis investigates two main research questions. The first one is: ... -
A dynamic asset allocation strategy integrating long short-term memory (LSTM) with the Black-Litterman model
(2025)This thesis presents a novel approach to developing a dynamic asset allocation strategy by integrating long short-term memory (LSTM) deep neural networks with the Black-Litterman model. The methodology involves forecasting ... -
A Finnish SaaS company adapting to the change in marketing data
(2024)The collection, storage, and use of customer data in marketing have become more challenging due to stricter regulations. This master's thesis examines how a Finnish B2B SaaS company adapts to changes in marketing data, ... -
A forecast comparison of volatility models : Evidence from Nordic equity markets
(2019)The purpose of this thesis is to compare the accuracy of various volatility forecasting models in Nordic equity markets. To enable this, daily price data of five Nordic benchmark equity indices (OMXS30, OMXH25, OMXC20, ... -
A fuzzy set qualitative comparative analysis of ERP rollouts : deciphering critical success factors from lessons learned in multiple Valmet locations
(2024)The enterprise resource planning (ERP) development program at a Finnish company is the main subject of this thesis, which looks at crucial success factors and difficulties in the deployment of ERP systems. Using a fuzzy ... -
A study of support service requirements for immigrant entrepreneurs in Finland : a dual perspective from immigrant entrepreneur and entrepreneurial support organizations
(2024)This study explores the support service requirements of immigrant entrepreneurs in Finland from the perspectives of immigrant entrepreneurs and Entrepreneurial Support Organizations (ESOs). Primary data was collected through ... -
A study of using different social media platforms to promote different intended brand images
(2023)Social media marketing has long become an integral part of organizations’ brand communication strategy. Firms use multiple social media platforms to serve a variety of different objectives regarding brand marketing including ... -
Abnormal stock returns and informed trading around mergers and acquisitions announcements in Nordic stock markets
(2022)Companies are seeking growth to meet the expectations of shareholders. Mergers and acquisitions are used to create synergies, eliminate competition, and grow businesses. In previous studies, the focus has usually been on ... -
Accelerating the innovation adoption rate of laggards in B2B context
(2023)Diffusion of innovations has been researched for decades, but previous studies have primarily focused on innovators and other earlier adopter categories. The research in this thesis studies how to accelerate the innovation ... -
Accuracy of revenue forecasting as a developer of financial management in the construction industry : Case Skanska
(2019)The purpose of this research is to examine the diverse influences of accurate and inaccurate revenue forecasting on the performance of financial management and related business functions. The research examines the construction ... -
Achieving greenhouse gas emission reductions through buyer-supplier collaboration
(2024)The aim of this study was to get more comprehensive view of the potential emission reduction possibilities and actions thorugh buyer-supplier collaboration. The focus was on a case company and how they could improve their ... -
ADKAR-malli ketjuohjatun organisaation muutoksessa
(2024)This study has examined the functionality of the ADKAR model as an aid to the implementation of change in a chain-controlled organization. The ADKAR model is a change management model emphasizing individuality and practicality. ... -
Adopting artificial intelligence to support knowledge work : drivers of trust according to experts
(2022)The objective of this study was to produce knowledge and understanding on the critical factors of trust when developing sustainable knowledge work, by using artificial intelligence services to collect self-generated employee ... -
Adoption and acceptance of autonomous vehicles
(2019)This is a deductive, explanatory study that discusses the technology acceptance and innovation diffusion of autonomous vehicles (AVs). The purpose of the study was to understand whether there exists a sufficient level of ... -
Adoption of augmented and virtual reality in retail : Individual intentions
(2018)The objective of this research is to gain an in-depth understanding of the phenomenon of individual adoption of augmented and virtual reality technology in the retail industry context. Individual adoption intentions are ...
