Selaus avainsanan mukaan kokoelmassa "B2B brändi"Diplomityöt ja Pro gradu -tutkielmat
Aineistot 1-1 / 1
-
The relationship between b2b branding and industrial buying in the digital era: evidence from Finnish gas industry
(2016)The aim of this study is to understand the importance of b2b brands in different phases of the industrial buying process in the digital era. The research problem is approached by examining a b2b supplier brand in the context ...