Selaus avainsanan mukaan kokoelmassa "B2B buying behaviour"Diplomityöt ja Pro gradu -tutkielmat

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    • Digital B2B customer journeys in SMCG industry 

      Ruismäki, Anna (2021)
      Digitalization has changed the consumer buying behaviour and this same change has been seen to reflect to business-to-business (B2B) buying as well. Customer journeys and experiences have been mainly studied in ...