Selaus avainsanan mukaan kokoelmassa "B2B companies"Diplomityöt ja Pro gradu -tutkielmat
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Marketing automation adoption in B2B companies
(2017)The scientific literature on marketing automation is in a nascent stage. Previous literature has focused primarily on other CRM systems such as sales force automation. This study opens a relevant research area and offers ... -
The alignment of sales and marketing in order to provide successful data driven marketing to support B2B sales in the tech field
(2021)Today’s companies are facing major changes in sales and marketing. The traditional ways of doing business will be too expensive and slow phased in the future. Thus, companies must aim to automate processes and generate ...
