Selaus avainsanan mukaan kokoelmassa "B2B companies"Diplomityöt ja Pro gradu -tutkielmat

    • Marketing automation adoption in B2B companies 

      Tobon, Juliana (2017)
      The scientific literature on marketing automation is in a nascent stage. Previous literature has focused primarily on other CRM systems such as sales force automation. This study opens a relevant research area and offers ...