Selaus avainsanan mukaan kokoelmassa "B2B market"Diplomityöt ja Pro gradu -tutkielmat
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B2B IT startup management based on a data-driven decision-making approach
(2021)This master's thesis is devoted to the research of a data-driven decision-making approach. The research was carried out on the basis of a Russian IT startup called "Restik” which creates cloud solutions for automating the ... -
Optimization of marketing planning and new product development process as the ways for increasing competitiveness of Russian industrial innovations
(2018)Growing innovative capacity of national economies, globalization of markets and tough foreign competition make creation and successful commercialization of innovative products vitally necessary for Russian industrial ...
