Selaus avainsanan mukaan kokoelmassa "R&D/marketing interface"Diplomityöt ja Pro gradu -tutkielmat

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    • Integration of marketing and R&D in new product development 

      Knaapi, Joona (2017)
      New product development has been generally accepted as a key success factor in modern markets. Systematical new product development processes have led to shorter development cycles, reduced costs, and better products. ...