Selaus avainsanan mukaan kokoelmassa "haasteet brändäyksessä"Diplomityöt ja Pro gradu -tutkielmat

    • Branding in start-ups : challenges and ways to overcome 

      Hämäläinen, Kiia-Riikka (2019)
      This study examines branding and brand building in start-up context. It recognizes challenges in branding common to start-ups, and proposes tools and actions to overcome them. The study is executed as a qualitative research, ...