Selaus avainsanan mukaan kokoelmassa "sähköpostimarkkinointi"Diplomityöt ja Pro gradu -tutkielmat
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Digital marketing techniques in lead generation - Case: A small-sized Finnish business-to-business company
(2018)This thesis is set out to find how can implementation of digital marketing techniques support the lead generation process of a small-sized business-to-business company. Previously, digital marketing, business-to-business ... -
Email marketing in business-to-business relationship
(2012)The objective of this study is to find out how email marketing is conducted towards existing customers in Company X. The first chapter of the study focuses on theoretical literature on direct marketing, especially on ... -
Utilization of personalization in marketing automation and email marketing
(2020)The utilization of personalization in marketing automation and email marketing is yet to be studied meticulously. The purpose of the paper is to build on existing literature and examine on how marketers practice the ...