Selaus avainsanan mukaan kokoelmassa "yritysbrändäys"Diplomityöt ja Pro gradu -tutkielmat

Aineistot 1-2 / 2

    • Analysing global brand equity in B2B SMEs 

      Gassama, Mariama (2021)
      Brand equity in B2B SMEs is a subject that has not been widely studied, as most literature and frameworks on the topic of brand equity were developed/analysed with MNEs in mind. This research aimed to examine how brand ...

    • The role of live streaming in marketing communications and corporate branding 

      Keinänen, Katja (2017)
      The goal of this study is to examine the role of live streaming in marketing communications and corporate branding in Finnish B2B and B2C companies. Even though studies on new digital marketing communications methods are ...