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Exploring the IT students’ perceptions of employer brand and recruitment implications
(2023)
This thesis explores the influence of employer branding on IT students' application decisions and employment choices in Finland, focusing on the relationship between the concepts of employer branding, organizational ...
Sustainable supply chain risk management in the textile industry
(2023)
This thesis aims to enhance the understanding of sustainable supply chain risk management in the textile industry by providing valuable insights into the current state of practices, challenges, and strategies employed by ...
Avoimuuden toteutuminen urheiluorganisaatiossa : case Lahden Pelicans Oy
(2023)
Tutkimuksen tavoitteena oli selvittää case-urheiluorganisaation avulla mitkä avoimuuden ulottuvuudet toteutuvat parhaiten, jotta urheiluorganisaatioiden toimintaa voisi kehittää suuntaamalla resursseja niihin avoimuuden ...
Effect of economic sentiment on sustainable stock returns in Nordic markets
(2023)
The purpose of this study the impact of prevailing sentiment among economic actors as measured by economic sentiment index and consumer confidence index on returns of stock indices classified as sustainable investment in ...
Did investors shift their focus from more complicated performance measures to simpler financial metrics in the time of covid-19 pandemic : share price relationship to financial metrics
(2023)
The objective of this thesis is to determine if the times of financial crisis that came as a consequence of COVID-19 pandemic has affected the behauviour of investors in Finnish markets. More precisely, wether there is any ...
The characteristics of bankruptcies in Finland during the pandemic : Case COVID-19
(2023)
This master’s thesis aims to identify the characteristics of bankruptcies in Finland during the COVID-19 pandemic. The study uses cluster analysis with the k-means algorithm to identify distinguishable groups among businesses ...
Tiedon jakamisen edistäminen valtuuttavan esihenkilötyön avulla
(2023)
Tämän pro gradu -tutkielman tarkoituksena oli selvittää, miten valtuuttavan esihenkilötyön avulla voidaan edistää tiedon jakamista, mitä valtuuttamiskeinoja ja -käytänteitä kohdeorganisaatiossa on ja mitä tiedon jakamista ...
Attractive elements of live ice hockey match event : case of Liiga match events in Finland
(2023)
Match events are the most important marketing tool for sports clubs, and a positive customer experience at a match event is extremely important to achieve. People have different expectations towards match events, but largely ...
Customer value creation via digital marketing strategy implementation : case of business promotion company
(2023)
Digital marketing activities adoption have been revolutionizing the way companies sell their products and services as well as the way they communicate with customers. Several studies have explored the implementation of ...
Market reactions to ESG news : a comparative study between the Nordic and European markets
(2023)
This thesis examines the short-term market reactions to negative and positive ESG news. The market reactions are compared between the Nordic and European markets, to evaluate the differences between investor reactions ...