Selaus avainsanan mukaan kokoelmassa "B-to-B markkinointi"Kandidaatin tutkintojen opinnäytetyöt
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Customer reference marketing and utilization of social media as an integral part of customer references
(2011)The objective of this Bachelor's Thesis is to find out the role of social media in the B-to-B marketing environment of the information technology industry and to discover how IT-firms utilize social media as a part of their ...