Selaus avainsanan mukaan kokoelmassa "Fashion industry"Kandidaatin tutkintojen opinnäytetyöt
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The Challenges and Opportunities of e-Commerce in Fashion Branding from an e-Trust and e-Loyalty Perspective
(2014)This thesis discovers the main challenges and opportunities that e-Commerce brings to the fashion industry and to the process of building brand trust and loyalty in particular. The field of e-Commerce is investigated and ...