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Marketing in social media : using data and artificial intelligence for segmentation
(2020)
An increasing share of the world's population uses the internet and social media daily. This creates new opportunities for collecting and utilizing different types of data. The purpose of this thesis is to find out how ...
Big datan ja analytiikan hyödyntäminen terveydenhuollossa
(2021)
Datan määrän nopea kasvaminen on kiihdyttänyt uusien analyyttisten innovaatioiden kehitystä. Tämän johdosta eri organisaatiot pyrkivät analysoimaan massiivista, vaihtelevaa sekä nopeasti kasvavaa big dataa luodakseen enemmän ...
The role of data in the fight against payment fraud : a qualitative research of payment fraud prevention in the 2020 century
(2023)
This bachelor’s thesis focuses on investigating the role of data in payment fraud prevention and discovering the most common machine learning (ML) models for payment fraud detection. The empirical evidence presented in the ...