Selaus tekijän mukaan kokoelmassa "East, Robert"Väitöskirjat
Aineistot 1-1 / 1
-
Impact of Word-of-Mouth on consumer decision-making: An information processing perspective in the context of a high-involvement service
Acta Universitatis Lappeenrantaensis (Lappeenranta University of Technology, 04.11.2015)This doctoral study conducts an empirical analysis of the impact of Word-of-Mouth (WOM) on marketing-relevant outcomes such as attitudes and consumer choice, during a high-involvement and complex service decision. Due ...
