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    • Management of Customer Co-development in Business-to-Business Markets 

      Oinonen, Minna
      Acta Universitatis Lappeenrantaensis (Lappeenranta University of Technology, 17.06.2016)
      Management of customer co-development means involving customers in the development of new products and services, and coordinating the process. In business-tobusiness markets, customer co-development enables the development ...