Selaus avainsanan mukaan kokoelmassa "B-to-B marketing"Väitöskirjat
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From network pictures to network insight in solution business – the role of internal communication
Acta Universitatis Lappeenrantaensis (Lappeenranta University of Technology, 08.02.2013)Operating in business-to-business markets requires an in-depth understanding on business networks. Actions and reactions made to compete in markets are fundamentally based on managers‘ subjective perceptions of the ...