Selaus avainsanan mukaan kokoelmassa "e-commerce"Väitöskirjat

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    • Augmented reality in consumer retail : a presence theory approach 

      Lavoye, Virginie
      Acta Universitatis Lappeenrantaensis (Lappeenranta-Lahti University of Technology LUT, 20.10.2023)
      This doctoral dissertation investigates the role of virtual try-ons (VTOs) enabled by augmented reality (AR) to foster positive consumer responses using a presence theory approach. Presence refers to the sense that a virtual ...