Selaus avainsanan mukaan kokoelmassa "project marketing"Väitöskirjat

Aineistot 1-2 / 2

    • Customer reference marketing in a business to business context 

      Jalkala, Anne
      Acta Universitatis Lappeenrantaensis (Lappeenranta University of Technology, 27.11.2009)
      This study focuses on the phenomenon of customer reference marketing in a business tobusiness (B to B) context. Although customer references are generally considered an important marketing and sales tool, the academic ...

    • Supplier's position in project marketing networks 

      Haimala, Juha
      Acta Universitatis Lappeenrantaensis (Lappeenranta University of Technology, 10.10.2008)
      The present study explores relationships between project marketers and their customers in project marketing context. The purpose of the study is to increase the understanding on supplier’s position in project marketing ...