Selaus avainsanan mukaan kokoelmassa "value co-destruction"Väitöskirjat
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Customer engagement, a friend or a foe? Investigating the relationship between customer engagement and value co-destruction
Acta Universitatis Lappeenrantaensis (Lappeenranta University of Technology, 15.06.2018)Customer engagement has become a central issue in academic and managerial communities because it enables the relationship between a firm and a customer to evolve to a personal level. Customer engagement refers to the ...