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Industrial solution business – transition from product to solution offering
(Lappeenranta University of Technology, 2013-11-29)
The business logic in the manufacturing industry has changed in the 21st century. In the current
industrial market, manufacturers are driven to provide more comprehensive offerings that go
beyond the traditional ...
From network pictures to network insight in solution business – the role of internal communication
(Lappeenranta University of Technology, 2013-02-08)
Operating in business-to-business markets requires an in-depth understanding on business
networks. Actions and reactions made to compete in markets are fundamentally based on
managers‘ subjective perceptions of the ...