Selaus tekijän mukaan kokoelmassa "Brax, Saara A."Tieteelliset julkaisut

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    • Co-creating services—conceptual clarification, forms and outcomes 

      Oertzen, Anna-Sophie; Odekerken-Schröder, Gaby; Brax, Saara A.; Mager, Birgit (Emerald Publishing Limited, 2018)
      Purpose - The purpose of this paper is to assess, clarify and consolidate the terminology around the co-creation of services, establish its forms and identify its outcomes, to resolve the conceptual pluralism in service ...