Selaus tekijän mukaan kokoelmassa "Peñalba-Aguirrezabalaga, Carmela"Tieteelliset julkaisut
Aineistot 1-3 / 3
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Marketing-specific intellectual capital: conceptualization, scale development and empirical illustration
(Emerald Publishing, 23.06.2020)Purpose The aims of this paper are to identify and classify the knowledge resources that shape intellectual capital (IC) within the marketing function, to develop and validate a related scale and to demonstrate the scale's ... -
Putting knowledge to work: the combined role of marketing and sales employees’ knowledge and motivation to produce superior customer experiences
(Emerald Publishing Limited, 18.05.2021)Purpose This paper aims to adopt a contextual approach to the knowledge-performance linkage by deepening into the role of marketing and sales employees’ knowledge resources in the generation and delivery of superior ... -
Putting marketing knowledge to use: marketing-specific relational capital and product/service innovation performance
(Emerald Publishing Limited, 04.06.2021)Purpose The importance of integrating both internal and external knowledge into the product/service innovation process has been widely recognized in the knowledge management and innovation literature. Likewise, the role ...
