Selaus tekijän mukaan kokoelmassa "Rantala, Tuija"Tieteelliset julkaisut

Aineistot 1-1 / 1

    • Selling digital twins in business-to-business markets 

      Rantala, Tuija; Kokkonen, Kirsi; Hannola, Lea (Routledge, 31.05.2021)
      Selling value generated by digital solutions for customers is different than selling traditional physical equipment. The purpose of this chapter is to study how digital twin sales can be promoted. The chapter combines the ...