Selaus tekijän mukaan kokoelmassa "Syrjä, Pasi"Tieteelliset julkaisut

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    • Internationalising SMEs and Social Networks in the Global South 

      Musona, Jackson; Asemokha, Agnes; Torkkeli, Lasse; Syrjä, Pasi (Palgrave Macmillan, Cham, 02.11.2019)
      Following a critique of previous firm-centred conceptualisations of the bottom of pyramid markets that gave little relevance to the role of consumers in value creation. Questions regarding the best ways to approach and ...