Selaus tekijän mukaan kokoelmassa "Tarkiainen, Anssi"Tieteelliset julkaisut
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An Investigation of Hidden Shared Linkages Among Perceived Causal Relationships in Cognitive Maps
Mailagaha Kumbure, Mahinda; Luukka, Pasi; Tarkiainen, Anssi; Stoklasa, Jan; Jantunen, Ari (Springer, Cham, 01.01.2022)This study investigates cause and effect relationships in cognitive maps and the coexistence of pairs of such relationships in cognitive maps of a chosen group of decision-makers. We call the existence of a pair of causal ... -
Consumer behavior with augmented reality in retail: a review and research agenda
Lavoye, Virginie; Mero, Joel; Tarkiainen, Anssi (Routledge, 30.03.2021)Driven by the rapid technological development and adoption of augmented reality (AR) in retail, academic research has grown rapidly. Our purpose is to understand the reasons why consumers use augmented reality in retail ... -
Effectual and causal reasoning in the adoption of marketing automation
Mero, Joel; Tarkiainen, Anssi; Tobon, Juliana (Elsevier, 26.12.2019)Research on technology adoption in organizations traditionally assumes that these organizations follow rational, strategic and planned adoption processes. However, a gradually emerging view is that the adoption of technology ... -
Gamification and the marketing of agricultural machinery
Jaiswal, Suraj; Tarkiainen, Anssi; Choudhury, Tuhin; Sopanen, Jussi; Mikkola, Aki (Routledge, 31.05.2021)This chapter introduces an implementation of gamification for the simulation modeling of agricultural heavy machinery. The objective of this study is to demonstrate how adding a gamification platform can both streamline ... -
Relation between managerial cognition and industrial performance: An assessment with strategic cognitive maps using fuzzy-set qualitative comparative analysis
Mailagaha Kumbure, Mahinda; Tarkiainen, Anssi; Luukka, Pasi; Stoklasa, Jan; Jantunen, Ari (Elsevier, 18.04.2020)Strategic management researchers have long been fascinated with company performance in terms of underlying managerial cognition and its interpretation. This paper presents a methodology to examine the linkage between the ...