Selaus tekijän mukaan kokoelmassa "Torvinen, Hannu"Tieteelliset julkaisut
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When value co-creation fails: Reasons that lead to value co-destruction
Järvi, Henna; Kähkönen, Anni-Kaisa; Torvinen, Hannu (Elsevier, 13.01.2018)Value co-destruction is a possible outcome of business, public and consumer collaboration. We examine reasons that lead to value co-destruction and when these reasons emerge. Since previous research on the topic is limited, ...