Selaus avainsanan mukaan kokoelmassa "B2B marketing"Tieteelliset julkaisut
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The role of Individuals as Stakeholders in B2B Marketing for Sustainable Innovation
(Routledge, 21.06.2024)Sustainable innovation is essential for businesses to address sustainability challenges and maintain competitiveness. However, many sustainable innovations fail to reach the goals and objectives. Strategic niche management ...
