Selaus avainsanan mukaan kokoelmassa "E-commerce"Tieteelliset julkaisut

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    • What determines customers’ engagement in the digital service process? 

      Saunila, Minna; Ukko, Juhani; Rantala, Tero (Emerald Publishing Limited, 2018)
      Purpose - The focus of this paper is on customer engagement behavior (CEB) in digital environments. Specifically, the paper seeks to determine the factors that affect CEB in the different parts of the digital service ...