Selaus avainsanan mukaan kokoelmassa "Scale development"Tieteelliset julkaisut
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Marketing-specific intellectual capital: conceptualization, scale development and empirical illustration
(Emerald Publishing, 23.06.2020)Purpose The aims of this paper are to identify and classify the knowledge resources that shape intellectual capital (IC) within the marketing function, to develop and validate a related scale and to demonstrate the scale's ...