Selaus avainsanan mukaan kokoelmassa "Script theory"Tieteelliset julkaisut
Aineistot 1-1 / 1
-
Value co-destruction in hotel services: Exploring the misalignment of cognitive scripts among customers and providers
(Elsevier, 09.11.2019)In hotel services, the provider and customer are expected to behave according to a specific cognitive script that has been developed based on previous experiences of different actors' input and behavior. However, if either ...